Myohan Oh
Graphic Designer

Museum of Contemporary Art Chicago

The rebranding, of the Museum of Contemporary Art (MCA) in Chicago was a semester long project involving in-depth development and research (included in Phase 01 + 02 of the Identity System document–for presentation purposes, only Phase 03 of the project exists here) of the museum's history, location, architecture, existing/past graphic identities, identities of similar organizations, and verbal/visual inspiration from the museum itself. The decided wordmark and typographic treatment streamlined throughout the system is based off of the nature of the building's architecture, as well as the idea that this museum lives as a container for Contemporary Art.

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